Hanoi’s image will be promoted at a campaign launched in Thailand, Singapore and Malaysia from February 28 to March 6, according to the Vietnam National Administration of Tourism (VNAT).

It will focus on Hanoi’s millennium culture, covering sites of tourist interests that range from natural heritage to traditional craft villages.

The event is part of a national programme themed “ASEAN-10 member countries-a destination” launched by the VNAT to meet its yearly target of 4.2 million foreign arrivals or a year-on-year increase of 10.52 percent.

Co-sponsored by the VNAT, Vietnam Airlines, and Vietnamese embassies in the three countries, the campaign attracts the participation of over 20 leading travel agents from Vietnam.