The survey polled 6,714 travellers in 13 countries and territories and found that, among those most likely to visit Vietnam in the next two years, 17% are from Thailand, 16% are from Australia, and 11% are from Japan and Singapore.

Most of the potential tourists listed natural scenery, new places, and affordability as their main motivation for visiting Vietnam.

Survey respondents say they plan to budget more than US$1,200 for their next vacation and pay more for good food and opportunities to experience a new culture.