According to the Organising Board, inspired from the star in Vietnam’s national flag, the new logo shows the reviewed vitality of a newly-emerging Vietnam with its unique national identity, while the slogan reflects the uniqueness, independence, and new vision of Vietnam – an attractive destination in Asia.

The contest, jointly held by the VNAT and the Viettime Media Company, aims to promote Vietnam’s image to attract more international visitors within the framework of Tourism development programme in the 2011-2015 period and the development strategy of Vietnam’s tourism for the 2010-2020 period.

Since it was launched 4 months ago, the contest has attracted 413 entries from 223 designers.

In the 2010-2020 period, the tourism sector expects to raise the number of foreign visitors by 10-15 percent and that of domestic visitors by 15-18 percent.